David Ireland

About David Ireland

I began my career in 1995 as creator and publisher of BPM Magazine, focused on the emerging electronic music scene and its surrounding culture. In BPM merged with djmixed.com LLC, an online media company based in Los Angeles, which later evolved into the Overamerica Media Group (OMG) in 2003. As Executive Vice President, OMG became known for 360° marketing campaigns that integrated experiential, digital, and traditional media. By 2007, we had grown into a boutique powerhouse with over $8 million in billings and 24 full-time employees, working across verticals including electronic music, hip-hop, action sports, and auto culture. In 2009, I left OMG to serve as VP of Marketing at Diesel, where I launched the most extensive 360 campaign in the brand’s U.S. history with the acclaimed BE STUPID initiative.In 2011, I returned to my roots in media and co-founded Magnetic Magazine (magneticmag.com), along with The Magnetic Agency Group. The agency side of the business specializes in electronic music culture and offers services in experiential marketing strategy, UGC creation, whitelabel content production, artist relations, and sponsorship and partnership development. We work in serving a wide range of clients, such as Native Instruments, IK Multimedia, AlphaTheta, Beatport, Red Bull, Live Nation, and many other blue-chip brands. In 2018, I joined Winter Music Conference as Director to lead the brand’s reboot and relaunch for 2019. During this period, I also contributed to Miami Music Week. I also handled some Business Development for Ultra Music Festival, helping to reimagine and reestablish Miami’s global leadership position in the dance music space.From 2022 to 2025, I served as Chief Marketing Officer at Victrola, where I helped revitalize the heritage audio brand through a combination of brand ID work, product innovation, marketing leadership, and strategic partnerships.On the side, I currently serve on the Board of Advisors at Audiopool, a pioneering music tech startup building an AI-powered, stem-based licensing platform designed to empower artists and creators in the evolving digital economy.

Experience

1. Founder President

   Magnetic Magazine & Agency Group

   Jun 2011 — Present · Denver, CO, US

   Lead business development efforts for Magnetic Magazine & Agency Group, securing partnerships with top electronic music brands.• Manage client relationships, ensuring high satisfaction and repeat business.• Created engaging content for the online publication, driving increased readership and engagement.• Developed growth strategies to expand the company\'s reach and impact in the electronic music industry.Past Clients: Live Nation, SOL Republic, Beatport, Red Bull, Native Instruments, Nomatic, etc.

Education

• San Diego State University

  BA, Journalism with an Emphasis in Advertising

  1992 — 1995

• Rutgers University

  Mini MBA, Digital Marketing

  2011 — 2011

Skills

• Sem
• Publishing
• Start-Ups
• Creative Direction
• Social Media
• Business Development
• Content Creation
• Digital Marketing
• Relationship Marketing
• Copywriting
• Online Advertising
• Entrepreneurship
• Leadership
• Art Direction
• Strategic Planning
• Management
• Blogging
• Experiential Marketing
• SEO
• Web Analytics
• New Media
• Media Planning
• Digital Media
• Social Networking
• Social Media Marketing
• Strategic Partnerships
• Brand Development
• Entertainment
• Ambassador Program/Guerilla
• Strategy
• E-Commerce
• Marketing
• Video Production
• 360 Marketing
• Project Management
• Brand Management
• Content Strategy
• Marketing Strategy
• Digital Strategy
• Public Relations