David Hooker
Emea Partner Manager @JFrog
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WORK HISTORY
Emea Partner Manager @JFrog
London, GB
Driving JFrog’s EMEA partner and channel strategy, focused on scaling indirect sales growth through a network of MSPs, MSSPs, distributors, and strategic technology partners across enterprise and public sector markets.Key areas of impact:Partner Strategy & GTM: Building and executing regional go-to-market programs with system integrators, resellers, and distributors to drive new logo acquisition, renewals, and upsell growth.Ecosystem Development: Establishing a high-performing partner ecosystem across EMEA, including DevOps, DevSecOps, and Cloud solution providers aligned to JFrog’s enterprise platform.MSP/MSSP Engagement: Enabling managed service partners to deliver secure software supply chain, compliance, and governance solutions for regulated industries.Distribution & Route-to-Market Optimization: Leading pilots to expand reach and scalability through two-tier distribution and marketplace co-sell models.Partner Enablement & Training: Launching enablement programs and workshops to build partner technical capability and drive the co-sell pipeline.Operational Excellence: Streamlining partner governance, improving attribution and deal registration, and simplifying quote-to-cash processes for faster execution.Cross-functional Collaboration: Working closely with Sales, Alliances, Marketing, and Product teams to align on pipeline generation and regional growth initiatives.Passionate about building long-term, partner-first ecosystems that drive measurable growth, customer value, and operational scale.Key Achievements in Year One 120% ARR - New Logo130% ARR - Security 250% ARR - Expansion
EDUCATION
SkillSolve
Practitioner, Prince2 Project Management
SkillSolve
Foundation, Prince2 Project Management
Barnfield College
BTEC National Certificate Level 3, Electronic Engineering
The Performance Partnership
Presenting Magically using NLP, Presentation and Training
Edgware Secondary School
GCSE; Science, Maths, English Literature, English Language; German, Humanities, Geography
ABOUT DAVID HOOKER
I’m a channel and partnerships leader with a track record of building scalable, high-performing partner ecosystems across EMEA. My career has focused on helping technology vendors grow through strong partner relationships, whether that’s with distributors, MSPs, MSSPs, GSIs, or cloud solution providers.At JFrog, I’m driving our EMEA partner and route-to-market strategy, working closely with sales, marketing, and alliances to create a more predictable and partner-led go-to-market model. I focus on simplifying engagement, enabling partners technically and commercially, and ensuring our ecosystem drives measurable business outcomes around DevSecOps, software supply chain, and cloud transformation.I’m passionate about helping partners win by aligning strategy, process, and execution. I enjoy bringing clarity to complexity, translating business goals into practical GTM plans, and creating programs that deliver real value for both partners and customers.Specialties include:Partner Strategy | Channel Sales | MSP & MSSP Programs | Distribution | Strategic Alliances | GTM Execution | Partner Enablement | Indirect Sales | SaaS | DevSecOps | Cloud GTM | Ecosystem Development | Business Growth | Route to Market | Co-Sell | Partner-Led Revenue
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