David Haycock

About David Haycock

I get excited about leading winning teams and helping my people achieve their personal and professional goals. Because when people believe in what they\'re doing — and have a leader who refuses to let them settle for anything less than their best — the results take care of themselves.That belief has defined everything about how I lead.Over a 20+ year career spanning B2B, B2C, and B2B2C sales motions across technology, healthcare, and smart home industries, I\'ve built and transformed direct, indirect, dealer, and channel organizations through growth, turnaround, and transformation. Not by pushing harder, but by inspiring people to see what\'s possible and equipping them to get there. Notably, I\'ve done this consistently across public and private equity-backed organizations — environments defined by high expectations, rigorous accountability, and an unrelenting focus on growth.My approach is simple: set a bold vision, communicate it relentlessly, build a culture of accountability and trust, and let the results speak for themselves.They consistently do: Drove 118.76% of YTD plan and 110% YOY revenue growth as VP of Sales, East Region at MASA MTS — leading a distributed team of six directors and 40 agents across six states Generated $41.24M in incremental revenue rebuilding Ring\'s Homebuilder Division post-Amazon acquisition — leading the Lennar Communities Connected by Ring expansion and building GTM strategy, rebate structures, and subscription tracking from the ground up Grew ADT\'s Southeast dealer channel 27% YOY in 2018, directing revenue operations exceeding $100M across 50 dealer partners and 200 indirect sales representatives Currently leading sales teams across the United States, Mexico, and LATAM with $250M+ in revenue responsibilityI\'m equally at home building something from scratch, scaling something that\'s working, or turning around something that isn\'t. Across every model I\'ve led, I\'ve proven that the right leadership — strategic, direct, and deeply invested in people — is the most powerful growth lever any organization has.I\'m a lifelong learner, an analytical thinker, and a natural motivator who thrives where innovation is encouraged, autonomy is trusted, and the mountains worth climbing are the big ones.If you\'re building a sales organization that needs a leader who will own the vision, develop the talent, and deliver the results — let\'s connect. I\'d welcome the conversation and the chance to explore what\'s possible together.

Experience

1. Service Sales Manager, Americas

   AVI-SPL

   Jan 2026 — Present · Miramar, FL, US

   Promoted to lead the Net New Service Sales team in the United States, Mexico, and LATAM.Responsible for selling AVI-SPL\'s portfolio of Managed Services, On-Site Support Services, Professional Services, and Symphony SaaS experience management platform for multi-vendor audio visual (AV) and unified communications (UC) environments,

Education

• Florida Atlantic University

  B.B.A., Finance & Real Estate

  1998 — 2002

• University of Virginia Darden School of Business

  Master of Business Administration - MBA

• University of Virginia Darden School of Business

  Management Development Program: High-Performance Leadership

  2016 — 2016

• Florida Atlantic University

  Certificate in Sales Management, Organizational Leadership

Skills

• Cold Calling
• Lead Generation
• Solution Selling
• Leadership
• Sales
• Sales Presentations
• Management
• Recruiting
• Cctv
• Direct Sales
• Sales Management
• Alarm Systems
• New Business Development
• Account Management
• Program Management
• Security
• Sales Process
• Customer Retention
• Business Development
• Team Building
• Team Leadership
• Cross Functional Team Building
• Salesforce.com
• Sales Growth
• Collaborative Innovation
• Innovation Development
• Public Speaking