David Harkness

About David Harkness

Transformational Analytics & Insights Leader | VP-Level Experience | Driving AI/ML Innovation in Life Sciences, Retail, Entertainment, Media & Publishing, and Non-ProfitI help organizations turn data into decisions that matter. With 20+ years of experience leading analytics and insights functions for global enterprises, I specialize in scaling analytics ecosystems, building ML/ AI-powered platforms, and unlocking value from omnichannel engagement strategies.Currently at Merck, I lead analytics transformation for oncology brands, partnering across Commercial and Digital teams to shift from static reporting to interactive, self-serve insights platforms. My work enables real-time decision support, improves HCP engagement strategies, and positions analytics as a true business driver.Previously, I delivered large-scale analytics transformations at Accenture and Disney/National Geographic, where I-Built AI/ML-driven personalization engines generating $100M+ incremental revenue-Scaled Customer 360 platforms across organizations from 10 to 50 million -Led global analytics teams to deliver data products, forecasting, KPI frameworks, and omnichannel optimizationSpecialties: Analytics Strategy | Commercial Insights | Omnichannel Analytics | AI/ML Deployment | Scalable Data Products | Leadership & Talent Development | Cloud & Big Data (AWS, Snowflake, Databricks)Passionate about building high-performing teams and modernizing analytics for a digital-first future. Let’s connect.

Experience

1. Associate Director, Human Health Digital Data and Analytics

   Merck

   Jan 2023 — Present · Upper Gwynedd, PA, US

   Reporting, Ad hoc, Data science, digital strategy and actionable measurement to drive impactful results for all Keytruda Oncology indications, Vaccines, Pharma and Chronic care. Leverage ML/ GenAI and other advanced technologies.

Education

• Rider University

  Master of Business Administration - MBA, Business Administration and Management, General

• Rider University

  Bachelor of Science - BS, Coursework: Marketing, Economics, Statistics, Business

Skills

• Sas Programming
• Analytics
• Sql
• Database Marketing
• Marketing
• Customer Relationship Management (Crm)
• Crm
• Web Analytics
• Marketing Analytics
• Data Mining
• Sas
• Customer Acquisition
• Direct Marketing
• Customer Insight
• Predictive Modeling
• Market Analysis
• Email Marketing
• Segmentation
• Omniture
• Marketing Strategy