David Soderberg

WORK HISTORY

EDUCATION

SKILLS

ABOUT DAVID SODERBERG

My passion is helping people make better decisions with data. Over the course of my career I’ve been able to do that with nearly every method there is - from simple surveys to complicated statistical analyses to BI dashboards to building predictive data science driven software tools. All of these methods are in service to the same goal: improving decision making.I believe in the power of Data Science and Behavioural Economics to transform not just individual projects or decisions, but to create systems that enable entire organisations to learn and improve their decisions. These driving forces of change give us the power to overcome our cognitive biases and enable decisions the human brain could not do own its own.I am a data translator and a provider of Insight. With deep commercial and technical experience I help translate business needs into data solutions, and data solutions back into easy to understand and action business decisions. I have a passion for influencing through storytelling, with demonstrated ability to explain complicated models in laymans terms in order to help senior leaders make better decisions through analytics.I’ve been fortunate to do this in many different arenas, from operating in the highly matrixed environment of world’s largest corporations to fast paced early start up and scale ups, in market, regional, and global roles in Insights, Data Science, Analytics, Marketing, and Product. I’ve helped take a business in tech from an agency to a SaaS product, helped grow the world’s largest fmcg brands, and helped raised over $15MM as part of an exec team. I believe in leading teams through a combination of a strong focus on outcomes and the principles of servant leadership. I believe the best way to help inspire and engage teams is to give them a clear goal, and clear development milestones to achieve their goals via functional competency frameworks, leadership behaviours, and critical experiences.If you’d like to chat about how your organisation could make better, faster, more accurate, and more predictive decisions let me know!