David Gioiella
Partner @Mr Wonderful
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WORK HISTORY
Partner @Mr Wonderful
Mr Wonderful specializes in concept driven branding and design for television, film, interactive and environmental media. By combining the worlds of design and strategy, we provide innovative solutions that elevate brands central to the world of business and culture. The key to this is collaboration. Our clients are our partners in finding the right solutions to their business goals.
EDUCATION
Northwestern University
Bachelor of Arts (BA), Radio/TV/Film
SKILLS
ABOUT DAVID GIOIELLA
30 years of storytelling. From shaping the look of MTV’s reality TV revolution to Super Bowl openings seen by 100M+.David is a groundbreaking creative director, editor, producer, and entrepreneur with over 30 years of award-winning work. As co-founder of The Northern Lights Family, he has built a multi-disciplinary creative studio that seamlessly integrates editorial, production, and post-production for advertising agencies, brands, networks, and streamers. Home to Northern Lights, Mr Wonderful, SuperExploder, BODEGA, and Northern Lights Agency, the company has earned recognition twice on the Inc. list of fastest-growing companies in America.A pioneer in episodic reality TV editing, David’s innovative style helped shape MTV’s Cribs and Diary, influencing a generation of editors. His storytelling has been seen by millions, from a long term partnership with Estée Lauder to multiple Sunday Night Football openings for NBC Sports and the Super Bowl LVI opener featuring Halle Berry, viewed by over 100 million people worldwide.His work has been recognized at Sundance, Cannes Lions, Promax/BDA, The One Show, and the Emmys. As an executive producer, he has brought compelling stories to the screen, including the feature documentary Chi-Town, which premiered in competition at SXSW, the award-winning indie drama Hello Lonesome, and his latest documentary Great White Summer.David is dedicated to using storytelling for impact. He has collaborated with non-profits and NGOs, including the Blue Climate Initiative, Artists for Peace and Justice, and Trickle Up. A leader in post-production, he has served as President, Vice President, and Board Member of the NYC chapter of AICE (now AICP), championing the art and craft of editorial in advertising and entertainment.David continues to push creative boundaries, mentor the next generation, and bring powerful stories to life.
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