David Ginsburg
Dual Client Services Manager at Radio Research Consortium
- Role
- Dual Client Services Manager at Radio Research Consortium
- Location
- Worcester, MA, US
- LinkedIn followers
- 500 followers
About David Ginsburg
I help public media teams turn their audience data into stories that move people to act by clarifying strategy, sharpening messaging, and building revenue opportunities as the Dual Client Services Manager at the Radio Research Consortium. In this role, I collaborate with non-commercial stations across the U.S. to help analyze listener data for programming optimization and revenue generation opportunities, including Underwriting, Development, and Sponsorship. This includes generating detailed reports, data analysis, ideation specific to the local market, and participating in relevant conventions as a representative of the RRC. Within the RRC, I am leading a business development program that is onboarding new and returning clients, developing marketing programs, and assisting with the creation of seminar materials, including presentation content and accompanying scripts. In my social and digital marketing life, I provided innovative, integrated social media marketing campaigns for clients across various industries, including nonprofit, hospitality, and entertainment verticals. This included both organic and paid executions encompassing video, photo, graphical, and written content elements. I am passionate about blending creative thinking with data-driven insights to generate positive business results in both the for-profit and nonprofit worlds.
Experience
Dual Client Services Manager
Apr 2025 — Present · Worcester, MA, US
Education
University of Massachusetts Amherst
Bachelor of Arts, English
1989 — 1993
Skills
- Branding
- Blogging
- Facebook Fan Page Creation
- Microblogging
- Social Media Outreach
- Social Media
- Social Listening
- Event Management
- Custom Facebook Pages
- Google Alerts
- Social Media Monitoring
- Copywriting
- New Business Development
- SEO Copywriting
- Social Media Education
- New Media
- Word of Mouth Marketing
- Social Marketing
- Social Media Roi
- Social Advertising
- Hootsuite
- Yelp
- Facebook Fan Page Strategies
- Community Building
- Social Networking
- Brand Awareness
- Social Media Measurement
- Stumbleupon
- B2c Marketing
- Community Marketing
- Social Media Marketing
- Social Media Coach
- B2b Marketing
- Meetup
- Video Blogging
- Business Development
- Social Media Development
- Social Graph
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