David Giacomini
- Role
- SVP Growth Marketing at Tricentis
- Location
- Raleigh-Durham-Chapel Hill, NC, US
- LinkedIn followers
- 500 followers
About David Giacomini
Seasoned marketing executive with a proven track record of driving growth and prior CEO…
Experience
SVP Growth Marketing
Apr 2022 — Present
As Senior Vice President of Growth Marketing at Tricentis, I have spearheaded a transformational shift towards measurable, data-driven marketing initiatives that have yielded significant growth and revenue gains. Building and leading a world-class team of growth marketing professionals, I have driven substantial improvements in conversion rates and lead quality, while simultaneously lowering customer acquisition costs and improving return on ad spend- Led a world-class team of growth marketing professionals to significantly increase conversion rates and lead quality while lowering CAC costs and improving ROAS- Developed and expanded global growth marketing channels, including paid search, programmatic display, retargeting, content syndication, SEO, social, community, affiliate, review sites, and influencer programs- Drove strategic web development, content management, CRO, web analytics, and web strategy initiatives to maximize user engagement and drive high-quality leads- Restructured and optimized global BDR/SDR team to create effective sales cadences that maximize conversions and revenue growth.
Skills
- Merchandising
- Brand Management
- Fashion
- Online Marketing
- Sem
- Direct Marketing
- Marketing Communications
- Ppc
- P&L Management
- Management
- Email Marketing
- Direct Mail
- Social Media Marketing
- Customer Acquisition
- Web Analytics
- Marketing Strategy
- Product Development
- Online Advertising
- Leadership
- Entrepreneurship
- Affiliate Marketing
- Market Research
- Marketing
- E-Commerce
- Brand Development
- Multi-Channel Marketing
- SEO
- Product Marketing
- Database Marketing
- Digital Marketing
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