David Gerrard
Events Executive @VisitScotland
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WORK HISTORY
Events Executive @VisitScotland
Edinburgh, GB
EDUCATION
Edinburgh Napier University
Bachelor of Science - BS, BSc Marketing w/ International Festival & Event Management
University of Dundee
Master of Arts - MA, History & Politics
ABOUT DAVID GERRARD
With over 13+ years of experience in the wine industry, I am a proactive marketer and cross-functional leader with a passion for branding, sales and portfolio development. With a Bachelor of Business Administration in Finance from the University of Frankfurt, Germany, I have a deep understanding of the global wine market and consumer trends. As CEO of International Wine Trading & Services, I lead a team of professionals who deliver high quality products and services to customers around the world.In my current role, I oversee the strategic direction and execution of all aspects of the business, including brand management, sports and entertainment marketing, multicultural marketing, sponsorships, regional marketing and segmentation. I utilize my skills in sales management, account management and communications to build strong relationships with our partners, suppliers, distributors and customers. I also manage the company\'s financial performance and growth, ensuring compliance with rules, regulations and procedures. Under my leadership, the company has received several awards and recognitions and has expanded its reach and reputation in the wine industry.
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