David Clark

About David Clark

Hi, I’m David! A social-first strategist who turns brand love into measurable growth.I create social media and community strategy for some of the world’s most iconic brands (AT & T, Johnson & Johnson, Samsung, MGM Resorts, etc.), where I’ve built teams, led $10M+ in revenue-driving influencer programs, and turned real-time culture into real-world engagement.Whether it’s launching a TikTok-native campaign for March Madness, designing FDA-compliant skincare content with micro-derms, or integrating Sprinklr data with Salesforce CRM to drive 40% faster customer care; I bridge content, culture, and commerce. What I do best:Scale organic and paid social ecosystems from strategy through executionLead high-performing cross-functional teams (3–15 FTEs)Build always-on influencer & creator programs that convertBlend brand voice + cultural insight to create viral, relevant contentDeliver KPIs that matter: engagement, share of voice, revenue attribution, CSAT Tech Stack & Skills:Sprinklr, Brandwatch, Salesforce, Meta Ads, TikTok Creator Tools, Google Analytics, HubSpot, SEO, UGC Amplification, CRM-Social Integration, FINRA/SEC Compliance Career Highlights:• +$3.5M revenue from influencer-led UGC for Neutrogena• +100M organic engagements across major sports sponsorships (NBA, NFL, NCAA, Masters, UFC)• +42% share of voice lift vs. top telecom competitors via cultural trend mapping• Built and scaled internal social teams at Credit One Bank, MGM Resorts & Vegas.com Open to Director or advanced Manager roles in Fortune 500 brands where social is seen as a strategic growth engine, not just a megaphone. Let’s connect if you\'re building a brand that wants to speak human, move fast, and make an impact.

Experience

1. Social Media Brand & Community Engagement

   AT&T

   Nov 2024 — Present · Dallas-Fort Worth, TX, US

   Led AT & T’s cultural pivot on TikTok and Instagram by integrating real-time listening data into social content, increasing engagement by +22% and growing share of voice by +42% vs. competitors. Rebuilt influencer program to focus on segment-aligned creators, resulting in $1.8M in attributable revenue and 80% higher conversion rates.Launched social-first campaigns around March Madness, NBA All-Star, and The Masters, generating +100M organic engagements and a 7.3% average engagement rate. Integrated Sprinklr and Salesforce to create a real-time CX engine, cutting average response time by 40%. Managed and mentored a team of 8.

Education

• University of Nevada, Reno

  Bachelor of Arts (B.A.), English Education

Skills

• Web Copy
• Publishing
• Business Understanding
• Communication
• Social Media
• Technology
• Proofreading
• Creative Writing
• Blogging
• Research
• Public Speaking
• Search Engine Optimization (SEO)
• Copy Editing
• Marketing Strategy
• Microsoft Office
• Copywriting
• Journalism
• Email Marketing
• Marketing Communications
• Editing
• Customer Service
• Copy Writing