David Fuller

About David Fuller

Most companies don’t have a revenue problem.They have a predictability problem.If revenue feels inconsistent, forecasting is unreliable, or growth stalls as the business scales, the issue isn’t effort or ambition—it’s the go-to-market system behind the results.As founder of Portco Revenue Advisors (PRA), I work with private equity–backed companies and growth-stage businesses to build predictable, scalable revenue engines by aligning strategy, people, process, and execution.With 15+ years of experience as an operator, advisor, and fractional CRO, I’ve led revenue organizations across enterprise software, SaaS, and services—often stepping in when companies are preparing to scale, professionalize sales, integrate acquisitions, or reset their GTM approach.What I do differentlyI don’t “motivate sales teams” or install one-off tactics.I help leadership teams design and run a revenue system that works.That includes:• Clarifying the Ideal Customer Profile and value narrative• Aligning GTM strategy → GTM plan → functional playbooks• Installing disciplined sales, forecasting, and coaching processes• Improving onboarding and enablement to shorten time-to-productivity• Driving cross-functional alignment across Sales, Marketing, CS, and Product• Creating operating rhythms that drive execution and accountability• Reducing execution risk while increasing enterprise valueMy work sits at the intersection of revenue growth, execution discipline, and valuation readiness.Who I work with• CEOs of PE-backed portfolio companies• Founders and owners of growth-stage businesses• Leadership teams preparing to scale, integrate, or professionalize GTM• Investors seeking stronger post-close execution and predictabilityTypical client outcomes (average)• +38% ARR growth through value-based selling and GTM alignment• +57% increase in new customer acquisition• +25% expansion revenue via cross-sell and upsell enablement• +52% improvement in lead-to-SQL conversion• –39% reduction in sales cycle length• –46% reduction in new-hire ramp timeIf you’re asking:Why isn’t revenue more predictable?Why does execution break as we scale?Why doesn’t the plan translate into results?That’s where I help. d••••••@portcorevenueadvisors.comFounder, Portco Revenue AdvisorsAdvisor | Consultant | Fractional CRO | GTM Strategist

Experience

1. Fractional Chief Revenue Officer Advisor Consultant

   Portco Revenue Advisors

   Mar 2023 — Present · Denver, CO, US

   A private firm offering advisory and fractional services to private business owners and Private Equity-backed companies, focused on increasing valuation and accelerating exit opportunities. We help clients achieve sustainable, predictable revenue growth that drives long-term value.

Education

• Arizona State University

  Bachelor of Science - BS, Communication

Skills

• Consultative Selling
• Business Strategy
• Account Management
• Public Speaking
• P&L Management
• Sales Process
• Team Building
• B2b
• Customer Relations
• Mentoring
• Budgeting
• Direct Sales
• Solution Selling
• Problem Solving
• Negotiation
• New Business Development
• Marketing Strategy
• Business Management
• Team Leadership
• Strategic Planning
• Competitive Analysis
• Contract Negotiation
• Start-Ups
• Strategic Partnerships
• Key Account Management
• Coaching
• Sales Management