David Fornelli
Senior Manager Corporate Marketing @Persado
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WORK HISTORY
Senior Manager Corporate Marketing @Persado
In summary, my role as the Senior Manager of Corporate Marketing at Persado encompasses driving marketing excellence across various domains, making data-driven decisions, and leveraging cutting-edge strategies to maximize our impact and achieve our business goals. Core Responsibilities: Website Management & Optimization: Ensuring Persado\'s online presence is unparalleled in user experience and conversion efficacy. Agency Collaboration: Partnering with external marketing mavens to amplify website performance, fortify technical SEO, and refine digital marketing blueprints. Data-Driven Decision Making: Harnessing the power of tools like Google Analytics, DataStudio, and Search Console to continually assess web performance and derive actionable insights. User Experience Enhancement: Elevating user engagement and conversion metrics through advanced methodologies like heat mapping, A/B testing, tailored user experiences, and real-time chat functionalities. Digital Campaign Leadership: Orchestrating the strategy and roll-out of paid digital initiatives, social media campaigns, and advertising endeavors. This includes a synergistic collaboration with the content division to amplify content visibility and optimize conversion trajectories. Martech Insight Integration: Drawing from a plethora of marketing technology tools to shape demand generation, curate content strategies, and steer social media direction. This also encompasses supporting key ventures such as product launches and thematic campaigns.
EDUCATION
ITT Technical Institute
Associate’s Degree, Computer Networking
Green Valley High School
High School Diploma, telecommunications
College of Southern Nevada
Telecommunications Engineering
University of Nevada-Las Vegas
Business Administration and Management, General
SKILLS
ABOUT DAVID FORNELLI
Strategic marketing leader with 15+ years of experience driving transformative growth in…
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