David Larsen
Senior Frontend Developer @Xidax Pcs
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WORK HISTORY
Senior Frontend Developer @Xidax Pcs
Salt Lake City, UT, US
Developed, built, and maintain Xidax.com website and landing pages.· Manage ISV partners and API integrations· Direct marketing, creative, and dev teams to plan, create and execute marketing campaigns across a broad range of digital and traditional channels in order to drive traffic and sales to Xidax.com. · Design, build, and maintain Web sites, using JavaScript, PHP, HTML, and CSS.· Perform and direct web site updates.· Write, design, and edit web page content, and direct others producing content.· Manage marketing, creative, development, and corporate teams to prioritize needs, resolve conflicts, develop content criteria, and execute new development projects.· Identify problems uncovered by testing and customer feedback, and correct problems and refer problems to appropriate personnel for correction.· Evaluate code to ensure that it is valid, is properly structured, meets industry standards, and is compatible with browsers, devices, and operating systems.· Maintain an understanding of current web technologies and programming practices through continuing education and participation in professional conferences, workshops, and groups.· Analyze user needs to determine technical requirements.· Develop and validate test routines and schedules to ensure that test cases mimic external interfaces and address all browser and device types.· Develop databases that support web applications and sites.· Write supporting code for web applications and web sites
ABOUT DAVID LARSEN
Highly skilled Marketing Director with 12+ years of creative campaign management across verticals and industries developing and leading strategy for successful campaigns across digital, partner, and traditional channels.I currently lead both marketing and web development at Xidax PCs, a custom gaming PC company in the gaming industry based out of Salt Lake City, Utah. My specialties include both designing and leading builds of full strategic marketing campaigns across channels including digital, search, social, mobile, video, email, podcasts, radio, influencer, traditional, field marketing, events, sales enablement, internal/external solutions, product marketing, and partner marketing, engagement/enablement. I also lead web development overseeing the complete website build and optimization of Xidax.com including e-commerce and UI/UX optimization. I have designed, built, rebuilt, and optimized entire marketing strategies from scratch that directly increased company revenue 4x including a highly profitable multi-million-dollar influencer marketing program. I have developed and executed a front-end e-commerce web UI/UX that has resulted in month-over-month sales records and continual increases in customer retention.I am passionate about designing and creating the best digital experiences in the consumer e-commerce space coupled with effective and creative marketing solutions creating impactful brands and customer experiences.Today I continue to lead and manage multiple teams/disciplines in direct marketing campaign management, digital marketing, partner marketing, lead gen, creative, and technical web development.Specialties: Marketing, Brand Management, Digital Media, Online Display, Multimedia, Online Marketing, Media Management, Digital Advertising, Integrated Media, Marketing Strategy, Marketing Planning, Gaming Industry, Influencers, Thought Leadership, Strategy, Cross-Channel Media, Partner Marketing, Web Development, UI//UX Development, Web Design
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