David Fisette
Lead - Digital Marketing Analytics @WestJet
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WORK HISTORY
Lead - Digital Marketing Analytics @WestJet
Calgary, AB, CA
EDUCATION
The University of British Columbia
Bachelor of Business Management, Marketing Research (Marketing Major / Minor in Statistical Research)
SKILLS
ABOUT DAVID FISETTE
I combine my 15+ years of paid media & digital analytics experience, with a deep understanding of the business needs to help bridge the gap between data engineers/scientists and executive decision makers by transforming complex holistic data into simple data driven insights & actionable recommendations.>>My passion is creating & promoting data driven cultures & empowering decision with research & data<<\"It\'s more dangerous to ask the wrong questions, than to get the wrong data\"- David Fisette
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