David Estrada

About David Estrada

As Founder and CEO of two successful marketing agencies (Axer Strategies and Estrada Marketing), I have vast general marketing experience and in-depth knowledge of digital marketing. I have planned and executed data-driven marketing strategies for organizations of all sizes (to help them grow their customer base). As an experienced team leader, I provide the motivation, mentorship, and training necessary to prioritize and exceed our goals. I leverage the latest trends and tech stack for each marketing initiative. My bilingual skills make me well-suited for any organization looking to take advantage of nearshore marketing services or target the expanding Hispanic market. In short, my experience and skills make me a strong decision-maker and your ideal CMO candidate.Marketing Skills I\'ve learned over 15+ years of experience and continue to master- Empathy- Listening to the customer- Branding & Brand Strategy for B2C & B2B organizations- Search Engine Marketing / Search Engine Optimization Strategies - Paid Social - FB, IG, TikTok, Google, Bing, Taboola, Reddit, Linkedin, Pinterest, Twitter- Marketing Research- Leading Focus Groups & Panel Discussions - Multicultural Marketing- Marketing to the LGBTQIA+ Community- Conversion Rate Optimization Strategies - eCommerce Strategies- Event Marketing Strategies- SaaS Marketing- Non-profit Marketing Strategies- AI & Machine Learning for Marketing Strategies- Web3 / NFT Marketing - Go-to-Market Strategies- Mass Media Buying- Marketing Analytics & Attribution Modeling - Product Marketing- Partnership / Sponsorship Marketing - Integrated Marketing Strategies for a multi-touchpoint approach- Mobile-first marketing strategies - Building a marketing / sales funnel- Earned Media & PR Strategies- Making digital experiences accessible to a broader range of people- Finding Alternative Solutions for efficient marketing execution- Thinking outside the box in looking for business solutions - Building long-term relationships instead of quick sales- Anticipating outcomes- Google Searching / Youtubing for Solutions- Keeping up with Marketing Technology Trends- Project Management & Prioritization- Managing Expectations - Storytelling- Making something complicated sound simple- Ability to get buy-in & negotiate- Being self-sufficient - Internal communication - Non-public Math - Calculating ROI & LTV is easy but don\'t ask me to add on the spot- Knowing my strengths and weaknesses - Hiring skilled marketers to fill gaps in my marketing knowledge

Experience

1. Founder & CEO of Axer Marketing Consultant, Director & CMO for our Clients

   Axer Strategies

   Aug 2019 — Present · US

   Axer Strategies is different from a traditional marketing agency because we are built to be fluid and adaptable. We leverage data-driven insights and a vetted network of service experts to create a marketing plan that is both effective and cost-efficient. Our marketers, contractors, and project managers analyze detailed data about your business, audience, and target market to develop an intelligent, targeted marketing strategy. We specialize in digital marketing, SEO, PPC, content marketing, marketing strategy, and nearshore marketing for medium to large businesses. Our mission is to provide high-quality, affordable solutions that maximize our client\'s ROI and help them reach their goals. By partnering with independent subject matter experts and specialists to help execute and manage the strategy Axer builds for you on an as-needed basis, we keep our overhead costs low and pass those savings on to you.Below, you\'ll find links to our client\'s websites. For most of these, we have been involved since the conception of their business. For the others, we have been their strategic digital marketing partner.

Education

• The University of Texas-Pan American

  Bachelor of Business Administration, Marketing

  2006 — 2009

Skills

• Product Marketing
• Social Networking
• Brand Awareness
• Social Media Marketing
• Integrated Marketing
• Press Releases
• Digital Media
• Sales
• Salesforce.com
• Copywriting
• Training
• Market Research
• Lead Generation
• Management
• Marketing Strategy
• Business-to-Business (B2b)
• Social Media
• Advertising
• Marketing Research
• Recruiting
• Marketing
• Market Planning
• Corporate Communications
• Google Analytics
• Media Planning
• Photoshop
• Television
• Mobile Marketing
• Online Advertising
• Sem
• Event Planning
• Budgets
• Direct Mail
• Newsletters
• Adobe Creative Suite
• Customer Service
• B2b
• Direct Marketing
• Graphic Design
• Account Management