David Esteves
Business Director @Publicis Media
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WORK HISTORY
Business Director @Publicis Media
London, GB
Strategic Leadership: Lead the media strategy, planning, activation, and delivery of all video platforms including TV, BVOD, AVOD, SVOD, CTV, Addressable TV, online/digital video, YouTube, cinema, OOH TV, and sponsorships, covering both direct and programmatic activations; while tracking and delivering all commercial and contractual commitments- Data-Driven Optimization: Deliver holistic, data-driven strategies that enhance client investment impact. Conducting post-campaign analyses to derive insights to help better inform future strategies- Performance and Innovation: Lead regular reviews to assess performance, in addition to identifying market trends to drive innovation, whilst ensuring continuous strategy evolution- Audit and Compliance: Lead and manage all audit requirements with key auditors, inc Ebiquity, ensuring thorough tracking and compliance, across both value and savings methodologies- Client Collaboration: Collaborate with senior local and global clients to understand and achieve their business goals, whilst providing a tailored service solutions- Team Leadership and Development: Mentor a team of four planners/buyers, ensuring development, strategic execution, accuracy, and contractual obligation fulfilment- Growth in Business KPIs: Consistent delivery of business targets, achieving significant KPI growth- Negotiation and Relationship Building: Work with senior external stake holders to build strong robust relationships for optimal negotiation outcomes for clients- Cinema Expertise: Serve as agency lead for cinema, managing internal and external stakeholders- Client Portfolio: LVMH (includes brands such as: Dior, Louis Vuitton, Sephora, Givenchy, Rimowa, Tag Heur, Belvedere, Hublot, Fendi, Kenzo, Loewe, Marc Jacobs, Celine, Guerlain, Acqua Di Parma, Fenty, Bvlgari, Tiffany & Co, Hennessy, Moet & Chandon, Dom Perignon, Veuve Clicquot), and LinkedIn.
EDUCATION
Muswellbrook High School
High School
Institute of Practitioners in Advertising UK
IPA Foundation Certificate
TAFE NSW
Advanced Diploma
University of New England (AU)
Bachelor Business + Bachelor Law (Deffered)
SKILLS
ABOUT DAVID ESTEVES
Dynamic and detail-oriented media strategist with circa 16 years of experience in…
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