David Ernst
Assistant Director of Digital Marketing @Bates College
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WORK HISTORY
Assistant Director of Digital Marketing @Bates College
My goal is to leverage the best practices in digital and social storytelling to advance the business objectives of the college while playing a primary role in keeping Bates\' digital presence innovative and engaging. • Manage all primary Bates College accounts across platforms including content creation, community moderation, social listening, and asset scheduling. • Oversee and implement the College\'s paid social media strategy for our Admission search process with a steadily growing budget allocation. Annual spend for FY22 was approximately • Work closely with our partners in the Office of Advancement and the Department of Athletics on best practices in social media strategy, paid social, and content creation. • Manage student workers and student volunteers to develop and deploy organic social directed at our current and prospective student audiences
EDUCATION
Northwestern University
BM and BA, Vocal Performance and U.S. History
Sciences Po
Study Abroad Program, European Union Studies
SKILLS
ABOUT DAVID ERNST
In today’s saturated attention economy, where platforms and tactics evolve rapidly, a…
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