David Edwards
Co Managing Partner at WERE Property Services LLC
- Role
- Expert Analyst Activation Team at Acxiom
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About David Edwards
Data Analyst & storyteller with over a decade of experience in campaign design & measurement. Recognized expert leading client engagements, advising internal tool development & processes, experience in contract development alongside legal, and creation of client facing deliverable assets. Real Estate investor focused in the Houston area developing multi-family communities and pioneering rent by the room strategies developed to maximize income while reducing overhead and providing an excelling living experience.
Experience
Expert Analyst Activation Team
Mar 2015 — Present · New York, NY, US
Principle Analyst working across a broad range of Fortune 500 clients with significant budgets and expectations.Focus is on Customer Relationship Marketing (CRM) database media targeting. In short my clients have a customer database and they wish to target these individuals with ad messaging, I make sure this occurs with maximum performance and report on this performance.In this capacity I-Develop Test Strategies based on a series of inputs (Targeted Universe Size, Media Spend, Known performance driving factors)-Sell in this plan to Publisher Partners, Agencies & Direct Clients -Assist in overseeing the campaign\'s performance throughout the life of the campaign -Post Campaign Completion: Develop reports using: SQL for data management, Excel & PowerPoint for presentation development -Lead Campaign performance presentations to Publishers, Agencies, & ClientsWhat kind of information do I work with-Client CRM data files -Publisher impression level exposure data -Transaction data-setsIn the end I inform a client of: The dollars spent on a campaign and the direct effect these dollars had on purchase activity of the targeted consumer universe. Clients then have a true picture of Incremental Lift of key transactions, Return on ad Spend, and a performance map across consumer segmentation designed into the campaign.Other Activities Include-Review and recommendation of technologies -Review and design of current and future operational practices -Perform training of digital best practices and insights for internal and external clients -Design custom research opportunities
Education
Rochester Institute of Technology
Bachelors of Science, Marketing
2001 — 2006
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