David Edwards
Leisure & Activities Experience Manager (Flagship Site) @Parkdean Resorts
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WORK HISTORY
Leisure & Activities Experience Manager (Flagship Site) @Parkdean Resorts
Delivering industry-leading guest experiences while building future-fit teams, leaders and culture at the UK’s flagship holiday park- Achieved a full Green Balance Scorecard (2024) with strong year-on-year growth across People, Compliance and Experience- Delivered 10% YOY contribution growth in 2024 and 17% across 2 years, balancing commercial performance with retention and engagement- Increased team engagement by 15%, achieved 100% peak retention for two years running, and delivered 100% internal succession into leadership roles- Built and coached a high-performing leadership team, developing managers who went on to run their own top-performing sites- Selected for “Grow to GM”, a leadership development programme for top Heads of Department, gaining cross-functional experience across HHS and F&B- Invested in professional coaching with Purple Story (Future Fit) to embed modern, people-focused leadership practices.
EDUCATION
Swansea University / Prifysgol Abertawe
Software Engineering
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