David Deka

Global Circularity Business Manager On-tap Solutions Manager @Pernod Ricard

Paris, FR
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Apr 2023 — Present

Global Circularity Business Manager On-tap Solutions Manager @Pernod Ricard

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Paris, FR

EDUCATION

N/A

Mount St. Mary's School. Delhi Cantt

High School

N/A

HKU Business School — MBA

MBA

N/A

St. Stephen's College, Delhi

Bachelor of Arts (Honours)

N/A

The University of Hong Kong

Master of Business Administration

N/A

London Business School

Master of Business Administration

SKILLS

Business DevelopmentCompetitive AnalysisManagementData AnalysisBrand MarketingMarketingPeople ManagementStrategySocial Media MarketingWine and SpiritsLeadershipDigital MarketingBrand ManagementMarketing ManagementConsumer InsightFmcgPowerpointSales OperationsBusiness StrategyMicrosoft OfficeTeam ManagementMicrosoft ExcelMarketing StrategyTrade MarketingLuxuryCompetitive IntelligenceSalesMarket ResearchBrand Strategy

ABOUT DAVID DEKA

Global Business Manager turning circular economy concepts into commercially viable solutions for Pernod Ricard. I shape the worldwide roadmap for spirits and cocktails on-tap, build partnerships with innovators such as ecoSPIRITS, Cockorico, and other local and regional partners, and guide cross-functional teams globally to commercialize new innovation products. Earlier chapters include revitalising a highly competitive sales territory in Southern India, steering brand strategy for a broad portfolio across 1/6th of India\'s outlet universe (twice recognised with the company’s Marketing Best Practice award), and crafting Asia-wide Route to market & organization strategy. As one of nine members of Pernod Ricard’s Global Youth Council I advised senior leadership and co-created culture initiatives that strengthened engagement across continents. Educational background from St. Stephen\'s Delhi, University of Hong Kong and London Business School. What I do • Turn refill and reuse concepts into scalable, profit-generating business models • Design go-to-market playbooks and lead their roll-out with regional and global teams • Forge partnerships that blend innovation, sustainability and channel growth

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David Deka — Global Circularity Business Manager On-tap Solutions Manager at Pernod Ricard in Paris, FR | Unifers