David Barksdale
Associate Vice President - Digital Transformation & Martech Strategy @HealthEquity
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WORK HISTORY
Associate Vice President - Digital Transformation & Martech Strategy @HealthEquity
Draper, UT, US
Championing digital transformation and strategic oversight across HealthEquity’s marketing technology landscape. I lead initiatives that enhance digital interactions through robust Martech solutions, driving scalable growth and optimizing user engagement across all digital channels
EDUCATION
University of Utah
Mathematics (Statistics Emphasis) and Economics
SKILLS
ABOUT DAVID BARKSDALE
I lead the charge in integrating and optimizing marketing technologies that empower teams to deliver exceptional client experiences. My career at HealthEquity has been a journey of growth, from developing personal finance platforms to managing complex sales operations and now overseeing a comprehensive MarTech ecosystem. My approach blends strategic insight with creative problem-solving, always aiming for solutions that drive growth and efficiency. Beyond my professional life, I am a dedicated father who enjoys the creativity and craftsmanship of woodworking, the rhythm and harmony of music, and the adventure of exploring the outdoors. These pursuits enrich my creativity and perspective, continually inspiring my leadership style. I\'m eager to connect with fellow professionals who share a passion for innovation and growth.
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