David Barber
Digital Analytics Manager @BAT
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WORK HISTORY
Digital Analytics Manager @BAT
London, GB
EDUCATION
University of Essex
Bachelor's degree, Political Science and Government
ABOUT DAVID BARBER
As a Digital Analytics Manager at BAT, I help drive a data-led approach to corporate communications by providing actionable insights into our global social media performance. My work supports BAT’s ongoing transformation and smokeless journey, using digital analytics to better understand and shape how the company is perceived by stakeholders.With seven years of experience across social media and brand marketing, I’ve worked with some of the most recognisable names in media, including Virgin and Global. Over time, I’ve developed a passion for the power of data in shaping effective communication strategies - especially in complex, fast-evolving industries.I’m interested in how digital insights can influence reputation, support transparent storytelling, and help businesses navigate change. Whether I’m optimising a paid campaign or evaluating content performance, I strive to bring clarity, creativity, and strategic thinking to everything I do.
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