David Baker
Content Designer @Leasehold Advisory Service (LEASE)
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WORK HISTORY
Content Designer @Leasehold Advisory Service (LEASE)
London, GB
EDUCATION
London Metropolitan University
Bachelor's degree , Communications and Cultural Studies
SKILLS
ABOUT DAVID BAKER
Content and service design: user centred, evidence and insight based; collaboratively designed, prototyped and tested; piloted, measured and monitored Project driven: extensive experience of working with Service Owners, Product Managers, User Researchers, Business Analysts and Developers as part of multi-disciplinary teamsAnalytics and insight (Google Analytics 4, Adobe, HotJar, CrazyEgg, Glassbox): what and how to measure; which tools to use; how to measure success, interpret data and convert into actions that will deliver results; embedding a test and learn culture Content strategy: achieving organisational goals; identifying clear steps to execute and embed a digital content strategyUser testing: managing user testing of new content and prototypes; reporting findings to stakeholders; iteratingAccessibility: ensuring content is open to all and written to be comprehensibleDigital ambassador: excellent record of managing stakeholders, bringing them onboard and showing what digital can do for them and their usersSEO - on-page, off-page and technical: growing engaged organic traffic that converts; increasing rankings Leading, managing and mentoring team to deliver organisational priorities Conversions: most users start their journey on Google - but conversion gets them through it
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