David A.

About David A.

I’m a Product Director with a deep passion for electric vehicles, intuitive technology, and design thinking. My mission is to make EV charging seamless and satisfying —removing friction at every step and delivering a charging experience that just works, for everyone.I lead Hardware & Systems at Mercedes-Benz High-Power Charging, where my focus is building a seamless, driver-first charging experience. I bring this vision to life by partnering with top EVSE manufacturers to deploy high-performance solutions across our network. From hardware integration and user experience design to testing and rollout, I ensure every charger we launch is intuitive, reliable, and built around real-world driver needs.Over the past decade, I’ve worked across the EV and automotive industries at companies like ABB e-Mobility, Shell Recharge, American Honda, and Faraday Future—always with a focus on building great products and leading cross-functional teams to success.I also contribute to user interface and user experience design, collaborating across hardware, software, and design teams to make every touchpoint—from the physical station to the payment flow—simple and human-centered.I hold a B.S. from California State University, Long Beach, an M.B.A. from Brandman University, and am a certified Scrum Product Owner. I’m based in Los Angeles, where I spend my off-hours distance running, exploring new tech, or reimagining the future of electrification.Let’s connect—especially if you believe charging should be as easy as plugging in and walking away.

Experience

1. Product Director, Hardware & Systems

   Mercedes-Benz High-Power Charging

   Jun 2024 — Present · Los Angeles, CA, US

   As Product Director for Hardware & Systems at Mercedes-Benz HPC NA, I’m responsible for defining and delivering the next generation of EV charging products across North America. My focus is on bringing together the right technology, partners, and design principles to build a charging experience drivers can trust—fast, intuitive, and reliable.I lead our hardware strategy and roadmap, working closely with global and local teams to integrate high-performance EVSE from leading OEMs into our network. From initial planning to field validation, I ensure each station meets our standards for quality, usability, and uptime.So far, I’ve helped launch our new charging stations—offering industry-leading power, cooled cable tech, and a sleek, premium design. I’ve also supported the rollout of key features like Plug & Charge, shaping a user experience that feels effortless from plug-in to drive-off.Day-to-day, I work across disciplines—engineering, operations, UX, and software—translating business goals and customer feedback into tangible product improvements. Our goal is simple: create a charging experience that feels easy, convenient, and elevated.

Education

• Community College of the Air Force

  Associate of Science (A.S.), Logistics, Materials, and Supply Chain Management

  2005 — 2010

• California State University, Long Beach

  Bachelor of Applied Science (B.A.Sc.), Management/Operations Supply Chain Management

  2011 — 2013

• Chapman University

  Master of Business Administration (M.B.A.), Economics

  2014 — 2015

• Santa Ana College

  Associate of Science (A.S.), Business Administration/Management/Liberal Studies

  2006 — 2010

• Brandman University

  Master of Business Administration (M.B.A.), Marketing

  2015 — 2016