David Aubry
Director, Global Demand Generation @Export Development Canada | Exportation et développement Canada
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WORK HISTORY
Director, Global Demand Generation @Export Development Canada | Exportation et développement Canada
CA
Effectively led customer-focused brand and product campaigns across various channels, both online and offline, resulting in a significant enhancement of brand perception and health.• Headed a dynamic team of over 30 marketing experts, orchestrating a wide array of demand generation activities, encompassing everything from brand campaigns, event marketing, product marketing, partner marketing, content marketing, social media & e-mail communications.• Spearheaded an integrated demand generation strategy, achieving a remarkable 400% growth of our customer base.• Directed the development and implementation of a comprehensive corporate content strategy at EDC, driving brand engagement and thought leadership. • Established strong cross-functional relationships with product and channel stakeholders, driving alignment and delivery of integrated go-to-market strategies for improved business results.• Implemented Agile Marketing practices to enable the team to launch quickly, work efficiently cross-functionally, and make data-driven and customer-focused decisions.• Oversaw marketing budget for areas of responsibility, allocating resources and optimizing marketing expenditure to ensure maximum return on investment (ROI).• Championed innovation by influencing the establishment of a corporate-level Generative AI Committee at EDC, and successfully led the organization\'s first pilot project in generative AI, setting a precedent for advanced technological adoption and strategic AI integration.
EDUCATION
HEC Montréal
Bachelor of Business Administration, Information Technologies/ e-commerce
HEC Montréal
M. Sc., Information Technologies
SKILLS
ABOUT DAVID AUBRY
With over 20 years of experience in marketing, I am a passionate and results-oriented leader who thrives on creating and executing customer-centric strategies that drive demand generation, brand awareness, and revenue growth. I have a proven track record of leading high-performing teams, delivering innovative and impactful campaigns working for global brands like L’Oréal, Cirque du Soleil, TELUS and Export Development Canada.I\'m known for my entrepreneurial leadership, driving innovation, and fostering impactful communication. My ability to create collaborative team environments has consistently resulted in successful, innovative projects and strategies.and collaborating effectively with cross-functional stakeholders. I am currently the Director of Global Demand Generation at Export Development Canada (EDC), where I oversee a wide range of marketing initiatives that support EDC\'s mission of helping Canadian businesses succeed internationally.
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