David A Saltzman

About David A Saltzman

Are you wasting time and money on marketing that doesn\'t work?Most companies do. The reason is simple: They focus on marketing before they\'ve nailed their message.I help you fix that.Using proven story-based frameworks, I guide clients to distill their complex ideas into a simple, powerful message—often just one or two lines. This isn\'t just copywriting; it\'s about crafting a narrative that connects with your customer\'s emotions and positions you as the expert guide they need.The result? Your message cuts through the noise, builds instant trust, and inspires people to act.What\'s your story? Let\'s find out. Send me a connection request or message, and let\'s start the conversation.

Experience

1. Chief Story Strategist

   The Saltzman Group

   Feb 2013 — Present · Knoxville, TN, US

   Most companies aim to deliver a clear, compelling message that sets them apart, but many struggle with where to begin—and hiring a full-time Chief Marketing Officer often isn’t an option. That’s where we come in. We offer the expertise of a CMO on a fractional, cost-effective basis. Let’s start shaping your message today—schedule a discovery call at calendly.com/shiftshapers/discovery.

Education

• The American College of Financial Services

  RHU, Registered Health Underwriter

  1972 — 1974

• Assn of Health Insurance Plans

  DIA, Disability Income Associate

  2009

• American International College

  English Language and Literature, General

  1971 — 1973

Skills

• Brokers
• Strategic Planning
• Benefits
• Life, Health and Disability Insurance
• Plan Design
• Published Author
• National Association Leadership
• Employee Benefits
• Software Implementation
• Communication
• Voice Over and Technical Direction
• Software Design
• Tpa
• Thought Leadership
• Platform Speaker