David P.

About David P.

I’m David Pieters—a four-language-speaking, detail-chasing, calm-in-chaos kind of Account Director. With 14+ years in the industry, including a decade in full-time client service roles, I’ve led award-winning teams across Amsterdam, NYC, and the Caribbean. Along the way, I’ve managed global campaigns for Eli Lilly, L’Oréal, BBC, Amazon Music, and Mercedes-Benz—whether orchestrating a 360° brand rollout or steering a nimble political campaign, I show up with structure, sharp instincts, and sleeves rolled up.My sweet spot is sitting at the intersection of creative excellence and operational clarity. I translate strategy into standout content across TV, print, digital, social, and OOH, while coaching teams to deliver their best work—on time, on budget, and often in three languages at once. I’ve overseen $7M+ portfolios, pitched and won new business, mentored cross-functional teams, and built processes that actually work.What I bring to the table- Account direction & consulting with C-suite fluency- Project management with global-scale discipline- Creative strategy that balances big ideas with sharp deadlines- Team leadership rooted in empathy, trust, and accountability- Insight-driven brand storytelling (with sharp writing chops when needed)I’m looking to bring that energy to a creative agency that values both ambition and authenticity—where I can help teams push boundaries while keeping clients confident and campaigns on track.

Experience

1. Associate Director, Central Strategic Account Lead

   Eli Lilly and Company

   Jan 2025 — Present · NY, US

   Area: Immunology.Brand: Ebglyss.Execution: Social, TTL & BTL.Region: NA, LATAM, META & APAC. Market: B2C.• In partnership with the global brand team, own and drive optimal production of central content.• Lead prioritization of effort and resources, manage content requests and apply operational excellence to meet content timelines.• Be a trusted partner of the global brand team. Own and drive optimal production of central content.• Lead prioritization of effort and resources, manage content requests and apply operational excellence to meet content timelines.• Ensure timely engagement and input from LMS Senior Creative Writer, Senior Creative Lead, and US Content Operations.• Partner closely with Global Brand to support the pull-through of brand message strategy.• Initiates central content production and central tactic assembly via the Lilly planning tool.• Escalate the brand Content Lead to resolve issues related to prioritization and processes. If necessary, escalate also to Content Strategy leadership.• Partner with the Central PM to plan efforts and achieve content production timelines.• Educate marketing, medical, and legal members of the global brand team on efficient and effective content production.• Develop and maintain the Module Map, the overarching plan for central content production.• Understand brand strategy.• Participate in message strategy development to understand brand message priorities and ensure engagement of necessary Production and Affiliate partners.• Manage content requests and propose recommendations to Global Brand for decision.

Education

• Lucerne University of Applied Sciences and Arts

  Design Management

• Inholland University of Applied Sciences

  Bachelor of Applied Science - BASc, International Communication Management

• Erasmus University Rotterdam

  Master of Arts - MA, Media Studies: Media & Business

• Vrije Universiteit Amsterdam (VU Amsterdam)

  Comparative Arts and Media Studies