David Peterson
Executive marketing and strategy leader with a track record for growth and articulating compelling stories
- Role
- Chief Marketing Officer at MedeAnalytics
- Location
- Franklin, TN, US
- LinkedIn followers
- 500 followers
About David Peterson
Strategic marketing leader with over 20 years of experience transforming both public and private companies and a background across multiple business functions and industries that underpins his expertise developing and implementing business, market, and marketing strategies that drive sales pipeline growth. He is passionate about being an inspiring and positive leader that brings out the best in people. With experience that spans B2C and B2B and includes outsourced services, software, SaaS and physical products.Expertise/specialties: Marketing Transformations, Market and Marketing Strategy, Market Analysis, Research, M&A Integration, Competitive Intelligence, Healthcare, Healthcare Tech, SasS and Cloud Software, AI, Outsourced Services.
Experience
Chief Marketing Officer
Jan 2025 — Present · Nashville, TN, US
Education
St. Olaf College
Bachelor's Degree, Economics
University of St. Thomas - Opus College of Business
Courses Toward Master of International Management, International Business Management
Minnetonka High School
High School
Skills
- Marketing
- Product Management
- Healthcare Information Technology
- Strategic Planning
- Survey Research
- Competitive Analysis
- Creative Direction
- Market Analysis
- Market Sizing
- Email Marketing
- Sales
- Business Strategy
- Focus Groups
- Strategic Thinking
- Product Launch
- Leadership
- Team Leadership
- Account Management
- Strategic Communications
- Payroll
- B2b
- Direct Marketing
- Market Research
- Corporate Identity
- Program Management
- Bpo
- Software as a Service (Saas)
- Healthcare
- Business Development
- Management
- Financial Services
- Research
- Saas
- Healthcare Information Technology (Hit)
- Human Resources
- Thought Leadership
- Competitive Intelligence
- Marketing Strategy
- Market Assessments
- Primary Research
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