David Preston

Founder - the Crow Flies Ltd @The Crow Flies

Lichfield, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Dec 2013 — Present

Founder - the Crow Flies Ltd @The Crow Flies

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Staffordshire, GB

The Crow Flies is a brand building agency.We build foundations of stone for your brand so every precious penny you invest has maximum impact. What we do: market research, strategy, innovation, planning and visualisation. How we work: We involve and immerse. We work alongside you, shoppers, stakeholders and consumers, roll our sleeves up and get stuck in, at pace. We drive simplicity from complexity. We help you build an inspiring vision, clear navigation for competing in your category and plans to help you cut through.What we bring: deep commercial experience gained in marketing client-side; Board-level gravitas and the best creative thinking to the solutions we work on with you. Our experience: alcohol, food and drink, charity, retail, leisure, higher education, DIY, finance, outdoor leisure, clothing & apparel, cosmetics, personal hygiene and automotive. Whatever your setup, whatever your situation whatever your sector, Crow solutions are focused on return of investment internally and return on engagement externally.We want action. We cut out the bull, move at speed and focus on what’s important. It’s a direct approach focused on your success: success as The Crow Flies.More on Crow: Caw:@crowflieshighCrow thinking: http://thecrowflies.co.uk/crowblog/FCIM, Certified Marketer. Chartered Member of the Market Research Society. Member of the Association of Qualitative Research.

EDUCATION

1998 — 1999

Nottingham Business School, Nottingham Trent University

Diploma in Management Studies, Marketing, Entrepreneurship; Strategy; HR; Financial Management

1999 — 2001

Nottingham Business School, Nottingham Trent University

Master of Business Administration (MBA), International Business; Brand & Marketing; Business Strategy; Financial Management

N/A

The Market Research Society

Certified Member (CMRS)

1988 — 1991

University of Exeter

Geography, Economic; Urban; Tourism; Coastal Geomorphology; Glacier Dynamics; Pleistocene & Quaternary Studies

SKILLS

AdvertisingLeadershipProduct InnovationFmcgTrade MarketingConsumer ProductsCo-CreationPositioningShopper MarketingBusiness StrategyStrategyMarketingBrand ArchitectureBrand EquityWorkshop FacilitationBeerRelationship MarketingStrategic ThinkingMarket PlanningBrand ManagementPackagingBrand DevelopmentSegmentationMarketing StrategyMarketing ManagementCoachingCustomer InsightNew ConceptsQuantitative ResearchMarketing ResearchInnovation ManagementQualitative ResearchConsumer InsightMarketing CommunicationsMarket ResearchProduct Development

ABOUT DAVID PRESTON

A highly commercial brand marketing expert with 30 years experience in market research…

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David Preston — Founder - the Crow Flies Ltd at The Crow Flies in Lichfield, GB | Unifers