David A. Hays

About David A. Hays

I’m a Senior Creative Director and marketing leader specializing in video game and entertainment brand building—where storytelling, culture, and player passion intersect.At Riot Games, I lead multidisciplinary creative teams responsible for transforming publishing and business objectives into bold, emotionally resonant campaigns that connect deeply with players. My work spans brand strategy, creative vision, campaign development, and team leadership—aligning artists, writers, developers, and external partners around a clear point of view and a high creative bar.Previously, as Senior Creative Supervisor for Blizzard Video, I helped guide the studio from both a creative and organizational perspective, ensuring a consistent standard of “Blizzard quality” across all video and franchise storytelling. As the creative director for Blizzard’s in-house trailer studio, I championed creative vision, culture, and craft—providing hands-on direction while building systems and guidelines that empowered teams to do their best work.My background also includes creative leadership roles at Hulu, Chiat\\Day and Saatchi & Saatchi where I partnered with world-class brands to develop premium entertainment marketing across film, television, and games.At every stage of my career, my focus has been the same: build iconic brands, inspire creative teams, and create work players genuinely care about.

Experience

1. Sr Manager, Marketing Creative Direction

   Riot Games

   Oct 2021 — Present · Los Angeles, CA, US

Education

• Academy of Art University

  Associate's degree, Commercial and Advertising Art

  2000 — 2002

• Torrey Pines High School

  Diploma, Marketing

  1992 — 1996

Skills

• Art
• Creative Direction
• Logo Design
• Digital Marketing
• Art Direction
• User Experience
• Content Strategy
• User Interface Design
• Information Architecture
• Rich Media
• Interactive Advertising
• Television
• Corporate Identity
• Sheep
• Illustrator
• User Experience Design
• Concept Development
• Motion Graphics
• Photoshop
• Typography
• Electric Fencing
• Viral Marketing
• Animation
• Corporate Branding
• Mobile Design
• Interactive Marketing
• Graphic Design
• Copywriting
• Web Design
• Branding & Identity
• Plumbing
• Online Advertising
• Adobe Creative Suite
• Illustration
• Social Media Marketing
• Advertising
• Experience Design
• Integrated Marketing
• Creative Strategy
• Visual Design