Dave Aglar

About Dave Aglar

As the Integrated Media Lead for North America at The Weber Shandwick Collective, I lead the unification of influencer marketing, earned media, social, content, analytics and paid media strategies to deliver cohesive and impactful campaigns. I lead collaboration across teams and leveraging TWSC and Omnicom\'s vast resources to provide innovative and interconnected solutions for clients in the ever-evolving media and technology landscape. My work focuses on equipping organizations with integrated marketing frameworks - including Weber Shandwick\'s proprietary Cultural Choreography offering - that embraces technological advancements and delivers value-driven outcomes. With extensive experience in media strategy, direct marketing, and marketing operations, I design systems and build teams that address the challenges of a transforming media environment.

Experience

1. Integrated Media Lead, North America

   The Weber Shandwick Collective

   Jan 2025 — Present · Boulder, CO, US

   As Integrated Media Lead at The Weber Shandwick Collective, I spearhead the integration of various media capabilities, ensuring a cohesive approach to client strategies. My role involves collaborating with teams across Influencer, Social Media, Earned, Paid and Content. By fostering connections and designing teams across the holding company, I help bring the best resources to our clients, positioning them for future success in a rapidly evolving media landscape. My focus is to drive transformation on our most significant Fortune 50 global client engagements.

Education

• Western Colorado University

  B.A, Business Administration

  2000 — 2002

• University of Colorado Boulder

  Humanities/Humanistic Studies

  1996 — 1998

Skills

• Copywriting
• Media Planning
• Brand Management
• Content Strategy
• Publicity
• Brand Awareness
• Social Media Measurement
• Social Media Marketing
• Marketing Management
• Email Marketing
• Press Releases
• Digital Media
• Corporate Communications
• Leadership
• Digital Strategy
• Crisis Communications
• Communications Planning
• Brand Development
• Corporate Social Responsibility
• SEO
• Sem
• Message Development
• B2b Marketing
• Digital Marketing
• Communication Training
• Marketing Communications
• Facebook
• Speech Writing
• Crisis Management
• Integrated Marketing
• New Media
• Influencer Marketing
• Advertising
• Social Media
• Thought Leadership
• Sponsorship
• Content Development
• Public Relations
• Internal Communications
• Media Relations