David Diloreto

About David Diloreto

As a seasoned marketing professional with a proven track record, I specialize in analyzing and testing strategic solutions to increase ROI and boost company KPIs. My success lies in my ability to identify effective techniques and apply them to the appropriate digital marketing segments, while utilizing innovative performance strategies that decrease budget percentages and increase revenue through digital and advertising campaigns.My expertise spans across strategic thinking, leadership, team management, data-driven decision-making, project management, budgeting and financial planning, and digital marketing techniques such as SEM, content marketing, social media marketing, digital video, and display advertising. By analyzing data from sources like CRM, websites, and media integrations, I formulate statistical analysis to increase ROI and create advanced marketing strategies that enhance revenue.My solid understanding of customer behavior enables me to create and execute effective marketing campaigns that drive business growth and revenue. Effective communication skills are essential for collaborating with cross-functional teams and driving organizational alignment towards advertising goals. I thrive on developing high-performing teams through training and development and aligning them on company objectives to achieve success.

Experience

1. Director, Digital Media

   Burlington Stores, Inc.

   Aug 2019 — Present · Burlington, NJ, US

   Leadership and Team Development: Transitioned from agency-based operations to a fully in-house team, managing 6 internal members and overseeing 15-20 external vendors, while fostering a high-performing, collaborative environment through mentorship and professional development programs.• Strategic Vision and Execution: Defined and executed a comprehensive marketing strategy aligned with company goals, driving significant growth and market expansion.• Enhanced Performance Measurement: Implemented advanced measurement techniques using incremental store sales to evaluate performance across the entire customer journey, shifting focus from last-touch attribution to holistic analysis.• Optimized Media Tracking: Developed and implemented integrated solutions to enhance communication and advance media tracking, resulting in increased sales and reduced overall marketing budget. Utilized cross-device tracking, offline attribution, DMP integration, DSPs, OTT/CTV, audio, personalization tools, and social media solutions to unify the audience and minimize ad overexposure to ideal clientele.• Data-Driven Decision Making: Employed data-driven strategies to maximize budget allocation, expanding reach to ideal retail consumers across various media interactions. Conducted comprehensive campaign data analysis, identifying optimization opportunities and implementing strategies to enhance performance.• Innovation in Marketing Technologies: Pioneered the adoption of cutting-edge marketing technologies, such as AI-driven analytics and automation tools, enhancing campaign effectiveness and operational efficiency.• Brand Positioning and Awareness: Strengthened brand positioning and awareness through creative storytelling and integrated marketing communications, leading to a significant increase in brand equity.

Education

• Rangsit University

  International Marketing

  2004 — 2006

• Sasin School of Management

  Executive Course, Finance

  2010 — 2010

• Rutgers University - Camden

  Bachelor of Science, Management, Marketing, Political Science

  2004 — 2007

Skills

• Digital Marketing
• Ppc
• Marketing Management
• Email Marketing
• Microsoft Office Suite
• Management
• Sem
• Facebook Marketing
• Marketing Communications
• Strategy
• E-Commerce
• Sap
• Online Advertising
• Web Marketing
• Project Management
• Salesforce
• Social Networking
• Twitter Marketing
• Amazon
• Leadership
• Marketing
• Google Analytics
• Google Webmaster Tools
• Strategic Planning
• Doubleclick
• Public Speaking
• Advertising
• Constant Contact
• Google Adwords
• Adobe Creative Suite
• Marketing Strategy
• Icontact
• Customer Service
• Social Media Marketing
• Oracle
• Wordpress
• Digital Media
• Online Marketing
• Lead Generation
• Digital Strategy