David Yeend
- Role
- Director of Innovation at Three Five Two
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About David Yeend
Client experience: Toyota, UPS, Publix, Nationwide, Baskin-Robbins, Turner/NBA, The…
Experience
Director of Innovation
Sep 2018 — Present
Clients: Nationwide, Turner, NBA, UPS, Freedom Financial, Brightwell, UCB, gusto. Lead cross-functional teams for various-sized client innovation projects. consumer and market research, Design Sprints (Google Ventures methodology). Oversee timelines, budgets, project outcomes, deliverables, and team health, driving measurable business growth. Create stakeholder alignment on the meaning of data, business priorities and opportunities. Key Contributions- Led research, insights, and strategy work across a number of client engagements - Headed performance improvement of the entire organization (50+) on strategic thinking- Managed projects to exceed expectations, leading to a +90% client renewal rate.
Education
University of Washington
BA, Communications
Virginia Commonwealth University
Brand Planning, Digital
2010 — 2010
Skills
- Digital Marketing
- Strategy
- Integrated Marketing
- Creative Direction
- Digital Media
- Creative Strategy
- Marketing
- Brand Development
- Social Media Marketing
- Interactive Advertising
- Copywriting
- New Media
- Strategic Communications
- Digital Strategy
- Advertising
- Interactive Marketing
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