David Wooldridge
Manager, Crm Consultancy & Strategy, Growth & Gtm @Manulife
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WORK HISTORY
Manager, Crm Consultancy & Strategy, Growth & Gtm @Manulife
Toronto, ON, CA
EDUCATION
The University of Western Ontario
Bachelor of Science
McMaster University
Master of Business Administration (MBA)
ABOUT DAVID WOOLDRIDGE
I help organizations turn Salesforce into a true growth platform, not just a CRM.I’m a Salesforce Product Owner and CRM strategist with 12+ years leading platform roadmaps, go-to-market systems, and revenue operations initiatives across national sales and customer-facing teams. My focus is to align technology investments with measurable business outcomes: revenue growth, better customer experiences, stronger adoption, and scalable operational efficiency.Currently, I lead Salesforce platform strategy for Manulife\'s Canadian Insurance sales teams, partnering across Sales, Marketing, Operations, and Technology to prioritize high-impact initiatives and ensure CRM investments deliver real value. Recent work includes AI-driven sales enablement, automation, and governance improvements.My core strengths:• Salesforce platform product strategy & roadmap ownership• Go-to-market and revenue operations systems• CRM governance, adoption, and scalability• Data-driven sales enablement & customer experience improvement• Translating complex business needs into clear product directionMBA | Salesforce Certified Administrator | Salesforce Platform App Builder | Certified Scrum Product Owner | Salesforce Business Analyst Certified
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