David Wills
- Role
- Senior Global Product Owner, Marketing Technology at Boston Scientific
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About David Wills
Thank you for viewing my profile! I am a Senior Global Product Owner in Marketing…
Experience
Senior Global Product Owner, Marketing Technology
Jan 2022 — Present
Supports the global Marketing Automation and Digital Demand Generation strategy & technical roadmap - Leads consultative engagements regarding advanced digital campaigns and new capabilities with business unit and regional marketing stakeholders - Gathers marketing capability requirements and use cases and translates them into actionable user stories for IT development - Partners with IT to deliver new capability development and manages existing functionality of marketing tech stack, including but not limited to Salesforce Sales Cloud, Salesforce Marketing Cloud, Tableau, Customer Data Platform (CDP), GA360, Adobe Experience Manager, and Formstack - Leads the global intake process for platform development requirements; directs priorities and deliverables of the dedicated IT team while maintaining strong connectivity with Business Unit IT development teams - Partners with the Salesforce Customer Data Management and IT teams to define, document and direct the development of BSC’s marketing data architecture, governance, and management processes - Defines and documents marketing data usage/quality rules and approval processes - Supports team in creating strategies, builds business consensus, and enforces governance related to maintaining strong email deliverability and reputation with email providers - Supports creation and maintenance of detailed documentation – i.e. operational processes, workflows and training - Supports deployment of 3rd party tools and technologies that enhance marketing automation capabilities (e.g. SFDC Ad Studio, etc.)- Recommends resource requirements required to maintain and enhance the platform
Skills
- Data Analysis
- Microsoft Office
- Access
- Microsoft Excel
- Web Analytics
- Customer Experience
- A/B Testing
- Tableau
- Google Tag Manager
- Strategic Planning
- Digital Marketing
- Sql
- Time Management
- Customer Service
- Customer Retention
- Teamwork
- Data Entry
- Critical Thinking
- Google Analytics
- Retail
- Market Research
- Marketing
- Customer Satisfaction
- Conversion Optimization
- Marketing Strategy
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