David Wiesenhofer
Senior Global Product and Commercialization Manager @woom
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WORK HISTORY
Senior Global Product and Commercialization Manager @woom
Vienna, AT
Managing the product category Mountain / Sports Bikes including commercial responsibility Leading cross-functional partners for product-led growth in commercialization in global alignment.
EDUCATION
IMC Krems University of Applied Sciences
Master's degree, Sports Tourism Management & Marketing
Kellogg Executive Education
Digital Marketing Strategies: Data, Automation, Artificial Intelligence & Analytics
IMC Krems University of Applied Sciences
Mag. (FH), Tourism Management
ABOUT DAVID WIESENHOFER
Marketing Generalist: Sports Marketing & Sponsoring Expert with profound experiences in brand management, marketing & communications including: Strategic brand marketing and implementation to drive growth, integrated ATL/BTL campaigns, digital campaigns; Sponsorship strategy, execution and 360 activation. I am a result-driven and ambitious person with a talent for identifying risks, trouble-shooting and turning the disadvantage into an advantage. Experience made me an all-rounder rather than specialist. Main Career Achievements: Creating a bicycle brand from the scratch achieving a profitable 2-digit Mio€ turnover business in the second year; directly responsible for brand as well as product strategy Successful market launch of running, outdoors and cycling eyewear models: Global 360 campaigns, sponsoring program incl. digital activation Contracting & activating athletes winning 50+ Gold Medals at Olympic Games and World Championships
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