David White

About David White

I\'m a seasoned marketing executive with over 15 years of experience driving B2B SaaS growth in the cybersecurity and healthcare sectors, specializing in product marketing, demand generation, commercialization, and sales enablement. Strategic Marketing: Expertise in designing and implementing B2B growth marketing strategies for tech and healthcare industries, with a particular focus on SaaS. Product Marketing: Go-to-market plans, messaging, positioning, value propositions and collateral for product launches. Sales Enablement: Success in sales enablement strategies, contributing to business growth by surpassing sales targets and increasing average deal sizes. Brand Storytelling & Identity: Proven ability to craft compelling brand narratives and identities, driving visibility and customer engagement. Demand Generation & Nurturing: Expert in executing plans for Marketing Qualified Leads (MQLs), with a history of fueling strong acquisition engines and ARR growth. Collaboration: Excellent skills in fostering cross-functional collaboration, aligning marketing and sales. MarTech: Proficient in the latest marketing technologies such as Salesforce, HubSpot, SalesLoft, Google AdWords, and 6Sense. Data Analytics & Reporting: Strong skills in reporting and data analytics, delivering insights to drive decision-making. Leadership: Recognized leader and mentor, nurturing a culture of growth and innovation. As the Founder and CMO of Windia Marketing, I offer businesses bespoke marketing strategies, brand building, and fractional CMO services, always aiming to optimize their marketing functions for success. My successful tenure at Binary Defense and Wolters Kluwer Health allowed me to develop and execute robust marketing strategies, build compelling brand awareness, and create lead generation engines that drive sales effectiveness. By leveraging the latest MarTech, I create marketing processes that boost brand visibility, increase lead generation, and fuel business growth. My abilities extend to strategic planning, segmentation, and demand generation. I have a track record of helping sales exceed quotas and nurturing significant growth from Marketing Qualified Leads (MQLs). I encourages innovation and success, backed by my top Gallup StrengthsFinder traits: empathy, positivity, and ideation. Beyond my professional life, I\'m a photographer, kayaker, and traveler. I love mid-century modern design, and vinyl records. Let\'s connect to discuss marketing strategies, the latest in MarTech, or if you share a passion (sickness) for Cleveland Browns football.

Experience

1. Chief Marketing Officer

   Windia Marketing

   May 2023 — Present · Kent, OH, US

   As the Chief Marketing Officer at Windia Marketing, I am committed to helping our startup and scale-up clients achieve their marketing goals and unleash winning marketing results. With a wealth of experience in building high-performing marketing teams, developing and implementing strategic marketing plans, growing brand awareness and maximizing demand generation, I am passionate about harnessing the power of marketing to drive business growth. By offering a range of services, including fractional Chief Marketing Officer, branding, web design and development, digital marketing, content creation, social media management, and marketing automation, I provide our clients with personalized solutions tailored to their unique needs. Through my focus on foundational marketing transformation and strategic insights, I am dedicated to ensuring our clients receive the guidance and support they need.

Education

• Ohio University

  Master of Business Administration - MBA, Marketing

  2001 — 2003

• Miami University

  Bachelor's degree, Business Administration and Management, General

  1996 — 2000