David W.
Director of Revenue Operations @Procurement Partners
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WORK HISTORY
Director of Revenue Operations @Procurement Partners
I lead Revenue Operations across Sales, Marketing, Customer Success, and Finance. My role centers on building a scalable GTM infrastructure — combining clean data, process discipline, and AI-driven automation to support predictable growth.Key Work & ImpactRebuilt and standardized the full revenue lifecycle from lead routing and outbound motion through renewal and expansion, improving visibility, accountability, and forecast accuracy.Designed and implemented an AI-supported outbound and account prioritization framework that analyzes segmentation, territory alignment, and buying signals to help reps focus on high-probability opportunities.Built automated research and enrichment workflows that reduce manual prospecting effort while increasing personalization quality across outbound campaigns.Integrated AI-driven insights into our sales process to strengthen messaging, qualification, and opportunity strategy while maintaining human review and control.Connected and governed a modern GTM tech stack (Salesforce as source of truth; HubSpot, Outreach, Gong, DealHub, ZoomInfo, DocuSign, Clay) to ensure reliable data flow, intelligent automation, and scalable reporting.Developed executive dashboards covering ARR growth, pipeline health, territory performance, forecast accuracy, and retention — used in leadership and board-level discussions.Partnered with executive leadership on territory modeling, quota design, and capacity planning using data-backed scenario analysis.Led cross-functional enablement to ensure adoption of AI-enhanced workflows and new operating standards across Sales and Customer Success.Tech Stack: Salesforce · HubSpot · Outreach · Gong · DealHub CPQ · DocuSign · ZoomInfo · Clay · AI & Automation Platforms
EDUCATION
Community College of Vermont
Associate of Arts and Sciences (A.A.S.), Liberal Arts and Sciences/Liberal Studies
University of Vermont
History, Political Science
ABOUT DAVID W.
Revenue Operations leader focused on building scalable GTM infrastructure for SaaS organizations. I specialize in aligning Sales, Marketing, Customer Success, and Finance around a unified operating model supported by clean data, reliable forecasting, and efficient systems.My work centers on:Designing end-to-end revenue processes that support predictable ARR growthOwning Salesforce and the connected GTM tech stack as a strategic asset, not a system of recordDeveloping reporting and analytics that drive executive decisions, capacity planning, and board visibilityImproving pipeline health, forecast accuracy, and data governance through automation and standardizationEnabling cross-functional accountability through clear metrics and operating rhythmTools and ownership include Salesforce, HubSpot, Outreach, Gong, DealHub CPQ, DocuSign, ZoomInfo, and Clay.Currently serving as Director of Revenue Operations, responsible for GTM systems architecture, process design, data strategy, forecasting, and revenue insights that support both scale and efficiency.
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