David Vazdauskas

About David Vazdauskas

Passionate and seasoned brand and marketing strategist. Proven track record of identifying brand growth opportunities through new customer segmentation and brand extension strategies.Expert in developing rebranding and brand integration strategies, brand repositioning, and key message development. Utilize a data-driven approach to developing enhanced brand strategy.Deep experience developing brand strategy in media, entertainment, technology, healthcare, financial services, logistics, and sports. Have worked with major B2B and consumer brands - The Walt Disney Company, American Express, Boston Scientific, Time-Warner, NBC, Citbank, HBO, Wrangler, Toyota.A former start-up CMO and client-side marketing executive, and current founder of a boutique brand strategy consultancy. Harvard MBA with a creative perspective and empathy for difficult business challenges.I\'m also a playwright. My plays have been produced around the world and usually focus on real events and people - from the Tesla-Edison competition, to Peter Tchaikovsky suffering from writer\'s block while penning the 1812 Overture. My most recent play,\'My Beautiful Infinity\'- based on the structure of an M.C. Escher drawing, had its world premiere in Minneapolis.

Experience

1. Founder

   Brand Unison

   Aug 2025 — Present · Portland, ME, US

   I work with brands to solve very specific challenges. Brand Unison isn\'t an agency-of-record. All engagements are project-based with a well-defined and agreed-upon scope and deliverables. I apply decades of real-world experience working with the world’s greatest brands as a management consultant, advertising executive, and start-up CMO. I\'ll listen. I\'ll ask questions no one has asked before. And I\'ll work efficiently to present clear, innovative and on-strategy recommendations and how to make them happen.I\'m a Bowdoin College graduate, attended the London School of Economics, and received my MBA from Harvard Business School. And while I have extensive consulting experience, I\'ve also worked on the client side and understand the dynamics of bringing in outside counsel.I work with organizations of all sizes and stages of growth, and focus on specific challenges- Brand architecture. Sometimes sub-brands and names get out of control.(You know who you are.)- Brand repositioning. Your landscape\'s evolving. So should your brand- Brand partnership development. The fastest way to new customers, but many partnerships fizzle when there\'s no common strategic brand vision- Brand extensions. Most brands are leaving money on the table by not extending into new categories- Brand audit. It\'s time to take an objective look at whether all your channels are speaking with the same voice- Brand storytelling. Not used nearly enough to convey your differentiation and engage customers- Website content assessment. Sites grow. and grow. And lose sight of the core message.

Education

• Bowdoin College

  B.A., Economics

  1978 — 1982

• Harvard Business School

  MBA

• The London School of Economics and Political Science (LSE)

  General Course, Economic History

  1980 — 1981

Skills

• Digital Marketing
• Online Advertising
• Strategy
• Strategic Partnerships
• Segmentation
• Brand Development
• Marketing Strategy
• Strategic Planning
• Marketing
• Start-Ups
• Advertising
• Social Media Marketing
• B2b
• Business Strategy
• Marketing Communications
• Strategic Communications
• Entrepreneurship
• Competitive Analysis
• Leadership