David Twigg
Senior Digital Manager @From The Fields
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WORK HISTORY
Senior Digital Manager @From The Fields
Manchester, GB
EDUCATION
University of Lancashire
Bachelor's degree, Marketing with Business
SKILLS
ABOUT DAVID TWIGG
Set and led the organic acquisition strategy at Interactive Investor to deliver 160% new customer growth helping drive the company valuation to £1.5 BillionStrategy included setting team objectives, channel objectives and devising new innovations (inc a predictive performance model) to drive towards the overall company objective; growthImproved from 9 to 352 SEO keywords ranking on page 1 for Interactive Investor, a near increase through a rigorous content strategyMade SEO a topic that C-Suite wanted to talk about, improving available resources, budget and building an inhouse teamGrew the Paid Media function from the ground at Interactive Investor spending 7-figure media budgets, and increasing non-brand Paid Search sales by 500%Use Paid Social to grow start-up brand DCYPHER, from £50K ARR to £1m within 6 monthsStrategised and built the CRM account at DCYPHER, delivering 50%+ open rates and 30% attributed revenue, helping to increase repeat purchase rates and CLTVLed cross functional working groups for go-to-market launches, product development, data enhancements, and more
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