David Toscano
Digital & Influencer Marketing Strategist | Marketing Analyst | Social Media | Data Analytics | AI & SaaS Tool Proficiency | HubSpot | Sprout Social | Meltwater | Mixpanel | 3+ yrs in B2C Marketing
- Role
- Influencer Marketing Specialist at Rhythminfluence By Nexxen
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About David Toscano
B2C marketing professional with 3+ years of experience building high-impact campaigns…
Experience
Influencer Marketing Specialist
May 2024 — Present
Supported the execution of 50+ large-scale influencer marketing campaigns for major brands (Starbucks, Campbell’s, Wendy’s, etc.) and high-profile talent (Mariah Carey, Meghan Trainor, Jessica Alba, etc.)• Gained proficiency in SaaS tools through the regular use of platforms including HubSpot, Sprout, Meltwater, and Mixpanel• Directed sentiment analysis efforts and created comprehensive wrap reports for key clients, summarizing content performance and consumer feedback• Conducted daily influencer vetting and KPI tracking, delivering detailed briefs and strategic recommendations to account managers• Assisted the SVP and collaborated with cross-functional teams, including account management, sales strategy, paid social, and talent sourcing• Led efforts within an internal Artificial Intelligence (AI) task force, leveraging research and expertise to educate peers on practical applications• Initiated and executed an outreach campaign to local production companies, securing multiple active partnerships
Education
University of Massachusetts Amherst
Minor, Film/Cinema/Video Studies
2018 — 2022
University of Massachusetts Amherst
Bachelor's degree, Communication and Media Studies
2018 — 2022
University of Massachusetts Amherst
Minor, Economics
2018 — 2022
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