David Tabata
Marketing Manager @American Electric Power
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WORK HISTORY
Marketing Manager @American Electric Power
Formed a Marketing Department to provide leadership and strategic marketing direction to 7 Operating Companies in 11 state area and manage “best in class” marketing and communications plans for energy efficiency programs including AMI (SMART Meter and Home Area Network deployment. Increase market awareness and significantly enhance customer and employee education and program participation towards consumer programs. Contribute and support business plans for how AEP integrates distributed generation resources such as solar, combined heat and power, Community Energy Storage, Stirling Engine, distributed wind into consumer programs by providing market research, market segmentation, market analyses, advertising and promotion. Maintain and enhance a datamart/data mining program tracking and evaluation system with flexibility to meet changing business requirements and provide measurements as we meet and exceed energy targets by implementing successful consumer programs. Maintain a high EE/DR program customer satisfaction and keep program churn low.
EDUCATION
The Ohio State University
BSBA
ABOUT DAVID TABATA
A determined, results-driven, creative, strategic business professional with over 25…
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