David Yoo

About David Yoo

With over two decades of experience in revenue management, sales, and marketing, I currently lead commercial strategy and revenue management for the Rocky Mountain Region for Alterra Mountain Company. In this role, I oversee commercial growth strategies for five major destination resorts - Winter Park, Steamboat, Arapahoe Basin, Deer Valley, and Solitude Mountain Resort. I have multi-resort management responsibilities with local direct reports that implement the Total Revenue Management approach to lead strategic pricing initiatives for all lines of business - Lodging, Lift Tickets, Season Pass, Ski & Ride School, Equipment Rentals and F&B.Beyond revenue management, my background includes cross-functional leadership roles in sales, data analytics, and strategic marketing, having managed both large-scale resort projects and partner relationships with industry giants like Travelocity and Expedia. With a passion for analytics and operational efficiency, I aim to drive continuous growth while enhancing guest satisfaction.

Experience

1. Regional Director of Commercial Excellence - Rockies

   Alterra Mountain Company

   Nov 2025 — Present

   Oversee Commercial Strategy & Revenue Management for the Rocky Mountain Region of Alterra Mountain Company including Winter Park, Steamboat, Arapahoe Basin, Deer Valley and Solitude Mountain Resort. Manage a team of directors, revenue managers and analysts who implement pricing strategies in collaboration with local executive leadership teams. Serve as the primary corporate leader interfacing with local teams to drive total resort EBITDA through revenue generating activities.

Education

• The University of Edinburgh

  Study Abroad

  1997 — 1997

• Colorado State University

  BS, Natural Resources Recreation & Tourism - Concentration in Commercial Tourism

  1995 — 1999