David Sutton
Senior Marketing Data & Analytics Executive @Leeds Building Society
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WORK HISTORY
Senior Marketing Data & Analytics Executive @Leeds Building Society
Leeds, GB
Work with Brand & Marketing and wider teams to plan marketing campaigns and deliver accurate campaign data- Guide and agree campaign rules and build code in SAS to deliver accurate customer data- Ensure all campaigns have clear well defined documents for rules and processes at the appropriate level for a non-technical audience- Build and monitor appropriate measurements using new and existing tools available in the society so that overall effectiveness of campaigns can be monitored- Ensure campaigns are monitored and evaluated, ensuring the necessary MI is built and communicated to drive continuous improvement of all customer marketing and CRM activity- Make segmentation and rules recommendations for optimisation of all campaigns- Support change and align to new data strategy and governance initiatives in the society.
EDUCATION
Leeds Beckett University
LLB, Law
ABOUT DAVID SUTTON
Experienced contact center and collections strategy analyst and MI developer. Experienced in SQL, SSIS and SSRS with some skills in SAS amongst other relevant applications.
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