David Sparks

About David Sparks

David Sparks is a strategy and marketing executive with extensive management experience and a proven record of accomplishment in strategic planning, business development, new product implementation and digital and traditional multi-channel marketing. His programs have resulted in profitable growth, increased market share and brand equity gains for companies of all sizes. He is the founder of two successful National consulting firms, Sparks Consulting and Target Rich Solutions, serving clients such as Goodyear, Pepsi, Walmart, eBay, ATT, UTI, Verizon and HealthString.com. David also served as the Chief Marketing Officer for start-up redroller.com, for Advantage Rent a Car, and is currently the Chief Marketing Officer for Space Genius Parking Management Software headquartered in Tampa, FL.Prior to founding his two consulting firms, David spent over 12 years as EVP/Partner/Director Client Service at Robinson Maites, where he headed up the strategic consulting practice in CPG, Travel, Telecommunication and Financial Services, working with clients like SC Johnson, Alamo/National Rent a Car, Ameritech, Verizon and Citibank.As Budget Rent a Car’s Senior Vice President for Worldwide Marketing, Sales and Reservations, he led a team of over 1100 professionals. His leadership in marketing and corporate strategic planning enabled the firm to significantly increase market share and revenue in North and South America, Europe and Asia. He has assisted Clorox, Nestle, Office Depot, Alamo/National Rent a Car, Discover Card and others, in building robust ecommerce capabilities. He helped launch start-ups such as networkprogrammers.com, digitaldoctor.com, websitepros.com and healthstring.com.David has been an active member of the Board of Directors of the since 1992. A Northwestern University graduate, David earned his BA from the College of Arts and Sciences and his MBA from the Kellogg Graduate School of Management.Specialties: Digital marketing, strategy, new product development and program development.

Experience

1. Chief Marketing Officer

   Space Genius

   Nov 2017 — Present · Tampa/St. Petersburg, FL, US

   This start-up firm has created the best plug and play parking management software available today.Parking Reservation Software developed the first system that provides parking industry operators the ability to integrate with their PARCS (Parking Revenue Access Control System) infrastructure, manage reservations, multiple rate structures, inventory control, ancillary services, partner channels and marketing campaigns – all in real-time.As CMO I set software development priorities, product pricing, marketing strategy and product segmentation and development.

Education

• Northwestern University - Kellogg School of Management

  Master of Business Administration (M.B.A.), Marketing

  1975 — 1977

• Northwestern University

  Bachelor of Arts (BA), Political Science and Government

  1971 — 1975

Skills

• Digital Strategy
• Interactive Marketing
• Account Management
• Customer Service
• Strategy
• E-Commerce
• Brand Development
• Segmentation
• Social Media
• Management
• Team Building
• SEO
• Strategic Partnerships
• Marketing Management
• Brand Management
• B2b
• Direct Marketing
• Marketing Strategy
• Integrated Marketing
• Analytics
• Business Strategy
• Online Marketing
• Competitive Analysis
• Start-Ups
• Sales
• Online Advertising
• Marketing
• Budgets
• Direct Mail
• New Business Development
• Leadership
• Business Development
• Digital Marketing
• Digital Media
• Pricing
• Market Planning
• Multi-Channel Marketing
• Lead Generation
• Customer Acquisition
• Advertising