David Soares

Role
Executive Vice President North America Channel Sales & Marketing at Zyxel Networks
Location
Anaheim, CA, US
LinkedIn followers
500 followers
Sales & Business DevelopmentView LinkedIn profile

About David Soares

Senior executive with over 25 years of experience in building, growing, and leading IT…

Experience

  1. Executive Vice President North America Channel Sales & Marketing

    Zyxel Networks

    Jul 2017 — Present · CA, US

    Responsible for sales & marketing and technical support, leading the North America channel organization. Reporting directly to the CEO. • Turned around growth, achieving an 80% sales increase in VAR/MSP channel segments despite supply shortages and increasingly restrictive regulatory requirements and tariffs; achieved with a new go to market strategy and adding an efficient new distribution partner. • Developed and implemented new partner loyalty program and improved partner training• Turned around profitability through restructuring, culling unprofitable partners, consolidating sales & marketing and managing Amazon more effectively.• Achieved a harmonious channel business between MSPs/VARs and Amazon and other online sellers.

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