David Soares
- Role
- Executive Vice President North America Channel Sales & Marketing at Zyxel Networks
- Location
- Anaheim, CA, US
- LinkedIn followers
- 500 followers
About David Soares
Senior executive with over 25 years of experience in building, growing, and leading IT…
Experience
Executive Vice President North America Channel Sales & Marketing
Jul 2017 — Present · CA, US
Responsible for sales & marketing and technical support, leading the North America channel organization. Reporting directly to the CEO. • Turned around growth, achieving an 80% sales increase in VAR/MSP channel segments despite supply shortages and increasingly restrictive regulatory requirements and tariffs; achieved with a new go to market strategy and adding an efficient new distribution partner. • Developed and implemented new partner loyalty program and improved partner training• Turned around profitability through restructuring, culling unprofitable partners, consolidating sales & marketing and managing Amazon more effectively.• Achieved a harmonious channel business between MSPs/VARs and Amazon and other online sellers.
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