David Shoffner
Public Relations Manager | Storyteller | Idea Generator | Social Media Strategist | Content Creator | Podcast Producer | Internal Communications Specialist | Culture Builder | Former U.S. Navy Submariner
- Role
- Public Relations Strategist at Pavone Group
- Location
- Harrisburg, PA, US
- LinkedIn followers
- 500 followers
About David Shoffner
Writer, public relations counselor, social media strategist, spokesperson, idea generator, storyteller and former U.S. Navy submariner. Time magazine’s 2006 Person of the Year. More than 20 years of marketing communications experience in a variety of industries including healthcare, education, construction, technology, banking, restaurants and consumer packaged goods. Navy stories available upon request. SPECIALTIES: Public relations strategy, social media strategy, media relations, writing (all forms), event planning, public speaking, corporate media training, internal communications, team building, team management
Experience
Public Relations Strategist
Jun 2003 — Present
Managed public relations and social media teams. Created integrated PR programs for a variety of B2B and B2C clients. Served as a primary agency and client spokesperson. As agency’s lead PR writer, developed copy for news releases, media kits, brochures and social media. Led brainstorming and strategic planning sessions. Conducted executive media training. Planned special events and experiential marketing efforts. HIGHLIGHTS:• Performed local and national media outreach for various B2B and B2C clients. Coverage includes CNN, Wall Street Journal, Sirius XM radio, and Men’s Health. • Provided media training and ongoing coaching to senior executives and clients on being better storytellers with the media and internal audiences.• Built agency’s blogging discipline and served as lead blogging strategist, eventually overseeing content creation for six digital content hubs. • Played a key role in the creation of an agency social media department. Developed social media content and led daily consumer interaction for more than a dozen clients across multiple channels, including Facebook, Instagram and Twitter. • During 15-year period, served as primary spokesperson for various agency and client campaigns, performing more than 600 radio and TV interviews.
Education
Shippensburg University of Pennsylvania
Bachelor of Arts - BA
1999 — 2003
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