David Shiffman
Adjunct Professor @Nyu School Of Professional Studies
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WORK HISTORY
Adjunct Professor @Nyu School Of Professional Studies
New York, NY, US
Adjunct Professor, teaching Campaign Objectives & Strategies: Marketing Research and Data Applications, a course within the NYU/ARF Certificate in Marketing Optimization & Insights Program. Empowering mid-career researchers, analytics experts, and marketing professionals to enhance their understanding of research and data applications through the campaign planning process, from objectives setting through measurement planning.
EDUCATION
University of Southern California
Master's, Communication Management
York University
BA, Communications
SKILLS
ABOUT DAVID SHIFFMAN
Strategic and results-oriented executive with 20+ years of experience in the media and advertising industry, driving significant business growth through the application of data-driven insights and innovative cross-platform measurement strategies. Expert in developing and scaling measurement solutions and cultivating strategic partnerships to optimize marketing effectiveness. Known for strong leadership, building high-performing teams, and fostering cross-functional collaboration to enhance the application of advanced analytics. Committed to building enduring client relationships based on trust and transparency.
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