David Shepherd
Director, Creative and Marketing
- Role
- Director, Marketing and Creative at EyeMed Vision Care
- Location
- Cincinnati, OH, US
- LinkedIn followers
- 500 followers
About David Shepherd
Strategic creative and marketing director, skilled at developing innovative brands for both consumer and B2B markets. I excel at translating business objectives into creative solutions that drive people to action. Both a doer and a leader, I am passionate about collaborating with colleagues and mentoring creative teams to get results.
Experience
Director, Marketing and Creative
Mar 2015 — Present · Cincinnati, OH, US
Responsible for defining the EyeMed brand and overseeing all creative deliverables by managing an in-house creative team, freelancers, and partner agencies. Projects include member-facing and B2B sales-support programs. Oversee annual plan and budget for the creative team and media.
Education
Wright State University
Computer Engineering and Business
1983 — 1987
University of Cincinnati
Bachelor's of Science
1986 — 1991
Skills
- Corporate Branding
- Creative Strategy
- Interaction Design
- Adobe Creative Suite
- Visual Communication
- Web Design
- Interactive Marketing
- Graphic Design
- Branding & Identity
- Experience Design
- Email Marketing
- Advertising
- Interactive Advertising
- Digital Marketing
- User Experience
- Content Strategy
- Art Direction
- Digital Strategy
- User Interface Design
- Direct Mail
- Typography
- SEO
- Logo Design
- Corporate Identity
- Concept Development
- Information Architecture
- Creative Direction
- Brand Development
- Integrated Marketing
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