David Schwab

Communications Manager Writer @Mount Sinai Health System

New York, NY, US

Part of the Central Marketing and Communications team, responsible for developing and implementing a digital content strategy to drive business and reputation by engaging with key audiences and stakeholders, including patients, consumers, physicians, scientists, employees, and students.Launched and oversee Mount Sinai Today (health.mountsinai.org), a digital news site that has grown to more than 1 million annual visitors, offering content in a journalistic style covering all aspects of a leading academic medical center. Key strategic areas include trending topics for patients and consumers; research that makes a difference for people; and stories about the institution highlighting our people, our connection to the community, and our commitment to diversity and inclusion.Help manage a content team and freelance writers while collaborating with content creators throughout the organization. Optimize content for search and identify key metrics for success. Prepare content for regular emails to Mount Sinai employees, patients, and physicians. Partner with the social media team to create videos and promote content across relevant platforms. Edit detailed annual reports for physicians focusing on research and clinical innovations, managing a team of freelance writers. Edit and review content for Mount Sinai websites, publications, and internal communications.

Amherst College

Bachelor’s Degree